Alistair
Senior Programme Manager - Aftermarket
I lead the Cobham Business Change Programme, which is focussed
on Aftermarket. Aftermarket is all about servicing our
product in-service and providing a better service to end
users.
The ability to win more business often revolves around our
ability to provide excellence in service. The project that I lead
is looking at getting Cobham better focussed in this
area. This has meant engaging with many teams across Cobham
globally and conducting evaluations into Aftermarket activities.
This is followed by a detailed assessment of the markets that are
served and segmenting the needs of the customers in each market
area. We are developing a set of competency training materials to
improve our ability to address Aftermarket opportunities.
The whole of my role is focused on driving transformation in the
business, so the idea of innovation with insight is very important
to me. In many instances this is to try and identify opportunities
to pursue new service value with customers. We have written a best
practice guide to help others across Cobham extract more value from
the services they provide to customers.
Kelly
Aftermarket Market Analyst
I work for a central Cobham project team with the aim of
improving the way Cobham operates, both internally and externally.
My role as Market Analyst is very varied. One of my main roles
involves analysing each of the Cobham business units' internal data
to understand the markets the business unit is active in, the
customer base, channels to market and current sustainment
practices. I also analyse market data to understand the environment
in which the customer operates, with the aim of identifying
opportunities and putting plans in place to realise these. In
addition, I carry out monthly financial project reporting and am
also heavily involved in creating online training materials to
support competency development in the area of
Aftermarket.
We're dedicated to driving and developing Aftermarket
opportunities within the business, so we're creating new skill sets
and implementing a more customer-focused approach. For
example, having spent some time working with one part of the
business on market segmentation, several unexplored opportunities
became evident. Segmentation to this level of detail had not
previously been carried out, opening avenues of opportunities not
previously known about or explored. This expansive list of
opportunities encouraged this part of the business to recruit a
resource to focus on converting these opportunities, and through
continuous support and involvement from the Aftermarket project
team, customer support opportunities are thriving.